Remarketing: What It Means for Your Website
Remarketing is the practice of showing an ad on a web page to someone who has visited the site previously. For example, if you've read an article on my website and then come to my website to check my latest posts, you'll see an ad for the article you read on my website. In the ad, you'll see a thumbnail or picture of the article and click "Read More." After reading the article, you'll have the option to buy it (if it's a product you're interested in buying), sign up for a newsletter, sign up for a webinar, subscribe to my RSS feed, and bookmark the page. You'll get the idea of what remarketing is from the description above, but I'll cover a few additional points in this post. I'll also give a brief description of the types of remarketing ads I use, as well as some of the ad services I use to serve them. It is important for those of you who reside in India and are interested in remarketing to know about the best remarketing services in India...